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Moth Whisky

Moth Whisky

project deliverables
Brand
Packaging
Typography
Illustration
Photography
project background

Moth is a Tasmanian Single Malt Whisky by two brothers; raised with a fondness for nature, the wilderness and its rare intricacies. The brand is dedicated to Tasmanian whisky with a focus on casks and batches that  explore unique and often low volume maturations. Paying homage to a rare Tasmanian Lepidoptera species (moth); Abantiades mcquilliani; that features their family name.

Brand / Packaging / Typography / Illustration / Photography
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LAUNCH
project appoach

Marbling theme elements, vibrant serving suggestions and balanced lockups. Showcasing the real with elegance and complexity.

project approach

The result is a whisky that flaunts the signature markings of the Abantiades mcqilliani. Demonstrating moth likeness; aesthetically perched as a symbol of the brand’s story, its shaping and floating placement unusual to the category. Embellishments enhance key messaging and indicate the standard of the product. A rare whisky designed to attract those that seek and study.

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